ASX Shares to Watch: ZIP vs MQG - Which is the Better Investment? (2026)

The world of finance is a complex and ever-changing landscape, and keeping track of the movements of ASX-listed companies can be a challenging task. In this article, I'll be taking a closer look at two prominent Australian companies, Zip Co Ltd (ASX: ZIP) and Macquarie Group Ltd (ASX: MQG), to provide an insightful analysis of their recent performance and potential future prospects. As an expert commentator, I'll delve into the key metrics and trends, offering a unique perspective on these businesses.

A Tale of Two Financial Giants

Zip Co Ltd: The BNPL Pioneer

Zip Co, a relatively young company founded in 2013, has quickly become a prominent player in the financial technology sector, particularly in the buy-now-pay-later (BNPL) space. With a focus on providing instant purchase options and interest-free instalments, Zip has captured the attention of retail consumers worldwide. Since its inception, the company has expanded its reach globally, partnering with over 79,300 retailers and serving more than 6 million customers. The recent acquisition of Quadpay in September 2020 further solidified Zip's position in the US market, a strategic move that has likely contributed to its growing popularity.

However, the year 2025 has been a challenging one for Zip, with its share price taking a hit. A 11.0% decline since the start of the year is a cause for concern, and investors are left wondering what lies ahead. One key metric to consider is revenue growth, which has been impressive, soaring at a rate of 75.7% per year since 2021, reaching a substantial $868 million in FY24. This indicates a strong market presence and a healthy demand for Zip's services. Yet, the net profit picture is less encouraging, having turned from a loss of -$678 million to a modest profit of $6 million. The return on equity (ROE) of 1.8% also suggests that the company has room for improvement in generating returns from its assets.

Macquarie Group Ltd: The Multinational Investment Bank

In contrast, Macquarie Group, a seasoned multinational investment bank and financial services company founded in 1969, has demonstrated resilience and a strong commitment to shareholder value. With a diverse range of operations, including a traditional banking division and asset management, Macquarie has a 55-year record of unbroken profitability. This longevity is a testament to its ability to navigate market fluctuations and maintain a consistent performance.

When it comes to valuation, Macquarie's mature and 'blue-chip' status is evident. The debt/equity ratio of 258.5% in FY24 indicates a high level of leverage, which, while presenting risks, is managed by the company's stable returns and capacity to pay interest. Macquarie's average dividend yield of 3.2% since 2020 has been a reliable source of income for investors, and its ROE of 10.4% in the same period surpasses the industry benchmark for mature businesses.

The Metrics Matter

As an analyst, I find it crucial to delve into the metrics that define a company's growth and stability. For Zip, revenue growth and profit margins are essential indicators of its ability to expand and turn a profit. The impressive revenue growth rate of 75.7% is a positive sign, but the net profit and ROE figures suggest that the company has work to do in optimizing its operations. Macquarie, on the other hand, excels in maintaining a healthy debt-to-equity ratio and a robust ROE, ensuring its long-term viability.

In conclusion, the ASX journey of Zip Co and Macquarie Group offers a fascinating insight into the Australian financial landscape. While Zip faces challenges in 2025, its global expansion and BNPL expertise are promising. Macquarie, with its mature operations and strong financial metrics, stands as a reliable investment option. As an expert commentator, I encourage investors to carefully consider these companies' unique strengths and weaknesses, as they navigate the ever-evolving world of finance.

ASX Shares to Watch: ZIP vs MQG - Which is the Better Investment? (2026)
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